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Business owner Adam Daw set up the business from scratch in spring 2004 and the business has successfully grown year on year. A feature of the business is the distinctive 'Life Savers' logo and promotional theme. This attractive and eye catching motif makes it clear to consumers what the business offers, and is memorable enough so that even if consumers don't have an immediate need for the service they will recall the brand next time they see it, when perhaps they do.
Adam recalls that from the start he had to establish a marketing promotion that did two things. One was to keep the flow of new sales enquiries coming in, the other was to get the Life Savers brand established in the region. At the same time, it was important to build the business as evenly as possible across the city - so that customers were not spread too thinly at first. Spreading customers too thinly would make it difficult to deliver the high levels of service Life Savers pride themselves on.
In approaching DOR-2-DOR, Adam was not looking for 'someone to put out a few leaflets'. Rather, Adam needed a marketing partner who could address the key business challenges outlined above - i.e to help generate new enquiries on a regular basis and help establish the brand in a structured and ordered way.
'From the outset Debbie and her team understood what we were trying to achieve. They advised us on where we should promote and how often we should go back to the different areas to help get the brand established. The DOR-2-DOR system helps to ensure we promote evenly so that we're not continuously chasing back and forward across the region. This was particularly important in the early days', says Adam.
On a regular basis, Life Savers and DOR-2-DOR review the enquiries that are generated and make adjustments to the type of areas that are promoted to. This regular refinement is achieved using the computer system specifically developed by DOR-2-DOR to manage the distribution. It means that decision making about where and when to promote is well thought through and based on the responses received by Life Savers.
In summarising the service received from DOR-2-DOR, Adam is clear that leafleting has made a significant contribution to finding new customers -“£ for £ the cost of acquiring new customers by leafleting with DOR-2-DOR is far more cost effective than most alternatives”
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