Recent (2007) DMA (Direct Marketing Association) Research shows Doordrops make people do things:

96% of respondents were aware of receiving leaflets, free samples, circulars and free publications through their letterboxes.

On average, 72% of respondents had taken some action as a result of receiving unaddressed door drop items through their letterbox.

Of the respondents that have taken action following the receipt of door drops, the majority had done so several times.

84% of respondents and their families have taken action on receipt of a ‘money off’ coupon.

Free samples & supermarket offers had prompted some form of action by more than 80% of the sample base.

Nearly 80% of respondents had reacted as a result of receiving either a National or Local Government leaflet.

Door drop recipients were 10% more likely to take some form of action, when compared to recipients of direct mail.

So if you want to trigger people into action and increase footfall, phone response or website hits - doordrops will do it

Please send us your requirements we will show you how to make your doordrop work - click here

source: DMA